Electrical Connection
SEO For the Industrial Services Sector: Electrical Connection Targets Consumers & Delivers Qualified Leads To Its Members
Overview:
The Electrical Connection is a prime example of an industrial services client utilizing the power of search marketing to reach customers to whom they had no previous access. Originally established as a cooperative effort to link Electrical Union groups in the Midwest, the Electrical Connection leverages its web presence to help customers find qualified industrial and residential contractors.
When Evolve first engaged the Electrical Connection project, the site had no presence in the St. Louis market for the most competitive industry keywords. It was Evolve’s goal to rewrite the site’s content to target the most relevant industry search terms. This strengthened the back-end network of contractors with a powerful link matrix that delivered authority to the entire Electrical Connection network.
Strategy:
Evolve dissected Electrical Connection’s unique content and rewrote the site to communicate more effectively with consumers and search engines. Following several rounds of writing and programming, Evolve delivered a compelling link package to EC’s member contractors that leveraged the strength of the community to elevate awareness and boost traffic within the group.
With the ability to better track inbound traffic, Evolve established a methodology for identifying institutional and high-value customers before they have collected bids.
Accomplishments:
In two weeks time, the resulting combination of clean infrastructure and coordinated communication had the Electrical Connection’s site ranking #1 and #2 for most all of the region’s most competitive search terms including; electric, electrical, and electrical contractors. Traffic has consequently grown over 500% inside of the first 90 days and continues to rise.
