St. Charles Automotive
SEO For Automotive Dealers: Regional Dealer Capitalizes on Local Search and Inventory Tracking.
Overview:
Evolve: Search Science is selling more cars for St. Charles Automotive, a St. Louis area Nissan and Hyundai dealer with a significant regional footprint but limited online presence.
As a rule, St. Charles Auto relies primarily on large-budget traditional media to promote awareness and display inventory for their dealer lots.
St. Charles’ initially asked that Evolve help them track traffic on inventory pages. Evolve committed to not only improving St. Charles’ online intelligence but also implemented the data in a way that actually redefined the sales process.
Strategy:
Evolve implemented a complete overhaul of St. Charles’ site architecture to make inventory easy to access via search engine. Unique content was also created to target specific market segments known for their reliance on web-based resources for pre-purchase information.
Using tools like Google’s Local Business Center, Evolve gave St.Charles the opportunity to track customers through the research and buying process like never before.
Accomplishments:
Immediately following the infrastructure changes the site saw a spike in organic traffic. Combined link building and unique content initiatives catapulted traffic 300% in three months. More importantly, with individual vehicle views up 187%, the client is now able to more accurately measure ROI for their investments on the web.
